Q4 2020 Performance of Top Delivered Meal Kits Apps in Europe on Android

As we wrap up the year 2020, the delivered meal kits and specialty foods sector has seen varied performances across top applications in Europe on the Android platform. Sensor Tower provides further insights into the app trends and user engagement over the fourth quarter.

HelloFresh: Meal Kit Delivery experienced a gradual decrease in downloads, starting the quarter with 23K and ending with 21K. However, weekly active users peaked at 265K in mid-October before a decline to 207K near the end of December, only to rise again to 264K in the last week of the year.

Gousto saw a more pronounced downward trend in downloads, from 2.5K at the beginning of the quarter to just 3479 by the end. Weekly active users followed a similar trajectory, declining from 12K to 12K over the same period.

Quitoque, le panier à cuisiner, while starting the quarter with 1.5K downloads, experienced fluctuations and ended with just over 1K. Unfortunately, data on weekly active users was not available for this app.

Martha & Marley Spoon showed a somewhat steady downloads pattern, starting at 612 in late September and peaking at 965 by the year's end. Similar to Quitoque, weekly active user data was not provided.

Lastly, Vivino: Buy the Right Wine had a remarkable end to the year. With no revenue reported, the app's downloads skyrocketed from 33K to 81K in December. Weekly active users also saw significant growth, from 407K at the start of the quarter to a high of 698K in the third week of December before settling at 578K.

In summary, while some apps like HelloFresh maintained a relatively stable user base, others like Vivino enjoyed a surge in both downloads and user engagement as the year came to a close. The delivered meal kits and specialty foods category continues to be dynamic, with Sensor Tower offering ongoing analysis and insights into this sector's trends.